I’ve spent my entire advertising and marketing career making media to drive brand growth. Starting with traditional TV ads and adapting new digital technologies in all their many permutations as they came along—from CDs and DVDs to websites and social media networking.
This blog chronicles my experiences on the other side, as a digital media consumer. What intrigues me, what disappoints me, what excites me… and what moves me to respond.
As it evolves, I hope it provides an interesting and informative perspective on what matters most on the web—ideas that stimulate involvement on a highly personal level. We’ll see where it goes. Your thoughts and suggestions are welcome.